marketing for the foolish
... for the impressionable, the young, the foolish, for humanity... It’s not the absurdity of the argument that I find strident, but that it comes veiled as a tautology.
courtesy of DHH, I am exploring mechanical keyboards to replace the perfectly functional and only one year-young logitech that sits on my desk at work.
Trifling my life away, as Samuel Johnson would say, but it’s entertaining to see how deep the caves of the keyboard cult go.
In a couple of occasions, however, I came across a marketing proposition that injured my intellect. It sounded something like this:
Regarding productivity: I use my keyboard for several hours every day, therefore I need to have the best keyboard there is.
It’s not the absurdity of the argument that I find strident, but that it comes veiled as a tautology.
From here, it’s inevitable then to dial the dollar expectation from a $12 keyboard to a $169 Lofree Block.
Despite all I just said, I am undecided between the Block and the Flow 100.